Archief Blog | Callebaut Collective

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CC x LDS: structural partnership driven by an integrated strategy offering

Together, we bring tangible strategy advice combining the commercial, financial and fiscal perspectives to support our customers with their milestone decisions.

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Brands are like humans: the Human Drivers featured

Marketing is about building and maintaining long-term relationships with your stakeholders. Successful brands or organisations therefore consider their customers as people, taking the Human Drivers as their starting point.

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From strategy to communication: how to translate your EVP into a comprehensive message

#3 How do you put into words in a clear, triggering and inspiring way what your employees can expect from you as an organisation? And when do you communicate what, and through which channel?

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How do you determine your organization’s “act human” EVP?

#2 The Employee Value Proposition as the core of your employer brand: what exactly does the EVP entail, how is it structured and how can you define it for your organisation?

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The importance of an employer branding strategy and the role of the EVP

#1 As an organisation, it is more important than ever to build your employer brand and have a clear, unique value proposition to your employees, in the form of an EVP.

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The customer journey mapped out

A clear view of the total customer relationship experience is undoubtedly necessary to 'Act Human'. The customer journey therefore is a valuable compass and handy tool to achieve successful relationships with our customers.

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Four customer-brand relationships during the customer journey

Building successful relationships with your customers is not just something you do at one point in time, but throughout the entire customer journey. As an organization, you can consciously focus on these four types of relationship in order to strengthen the value of your brand.

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Is ‘dual tracking’ (producing both private labels and A-brands) a good idea?

The strong growth of private label is tempting A-brand manufacturers to also produce private brands. On the other hand, private label manufacturers see opportunities in developing a national brand. In this interview with RetailDetail, we discuss the opportunities and risks of “dual tracking”.

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Why every company should think like an entertainment company

Media consumption is evolving drastically, and consumer attention is increasingly getting harder to win and keep. This to that extent that every company should think and act like an entertainer.

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