Article
Book
Time to Act Human: Human activation in practice
More than ever companies are being confronted with chaos. How can organisations tackle the complexity they are confronted with? Human Activation in practice!
Article
How the Service logic can help a company perform more sustainable
The promising marketing ideal, the Service Logic, has not only proven to be useful for companies to answer the chaos in the post-corona age. However, it can also guide companies to improve their sustainability and to tackle the ecological challenges.
Article
Book
Press
Exit marketer, welcome human activator: ‘Act Human’ is BAM marketing book of the month
At the request of the Belgian Association of Marketing, customer experience architect Alain Thys interviews 'Act Human' co-author Karel Demeester on the occasion of the online launch of the book.
Article
Press
Rapid vaccination is quite challenging in the Flemish labyrinth
There seems to be a shortage of human activation within the Belgian approach to the COVID-19 pandemic. Nonetheless, with some goodwill the federal, regional and municipal staff members can evolve into Human Activators.
Article
SPOTLIGHT ON CORONA | #5 The big COVID-19 communication debate, Part II: A glance ahead
We should draw lessons from the past so as to optimise the corona communication. A few recommendations with respect to the glance ahead to COVID-19 communication.
Article
SPOTLIGHT ON CORONA | #5 The big COVID-19 communication debate, Part I: A reflection
No subject has divided opinion more during this corona crisis than the communication approach taken. We take stock in the big COVID-19 communication debate.
Article
SPOTLIGHT ON CORONA | #4 What can we learn from post-corona in China?
We gained insight into the Chinese approach to the corona crisis in an interview with Chris Van Puyvelde, technical director at the Chinese football federation (CFA).
Article
We are all suppliers with customers: what can entrepreneurs learn from a decade of Flemish politics?
The story of Flemish politics is able to serve as a metaphor for the wider business context in which entrepreneurs and companies are operating. Both political parties and businesses are suppliers who exist only because of their customers. And that is precisely why understanding those customers is vital.
Press
“If lawmakers don’t show a sense of public responsibility now, 2024 will be a ticking time bomb.”
In this interview – written at the occasion of the book launch of ‘Het DNA van Vlaanderen’ (The DNA of Flanders) – authors Jan Callebaut and Ivan De Vadder discuss the significance of their book.
Top