We step into your thought process
We always go on a collaborative journey with our clients. Our starting point is what is already on the table, allowing us to step into your thought process and to complement your knowledge and experience. We are committed to joining forces with you and we are your partner in the reorientation process – together we know more; together we can achieve more. Or, to put it differently – let’s collectively embrace chaos.
We believe that a reorientation trajectory should always start with a deep dive into your organisation. Using a comprehensive ‘as is’ analysis, we will map out your company, the sector in which you are active, your customers, and the relevant marketing and communication enablers. We will contrast your inside-out vision with the outside-in perspective so as to identify the existing gaps: what are the biggest stumbling blocks; what are the key success factors on which your organisation can build in the future?
Reorientation underpinned by motivational thinking, well-considered tools and methodologies
To shape the reorientation process together with you, we will use fundamental motivational insights as our departure point. We are strong believers in the power of a marketing approach that takes into account the human and social angle (“Act Human”) alongside the business strategic and sales angle. We also apply various well-thought-out tools and methodologies that have previously demonstrated their success. We work from a service logic perspective and use tools such as OGSM (a single-page business plan), design thinking and joint business planning, so we can develop a solution that is tailored to your customers together with you. We also determine the role of digital as an enabler as part of your strategy.