Icon_Positionering Positionering

  • Do you need a powerful strategy for your brand – from a positioning statement and core values, to a brand personality and architecture?
  • Are you looking for the right branding to effectively market your brand?
  • Would you like to optimise your brand positioning or brand development?

 

A brand is a metaphor for a relationship. No matter whether they are B2C, B2B or corporate, all successful brands respond to a specific need or problem their customers are facing in order to build a meaningful and long-term relationship with them.

This is why the key to successfully positioning your brand is to understand the Human Drivers that your customers may or may not be aware of, and to offer a well-thought-out response to those drivers with your brand. With a clear brand positioning, one that is rooted in a comprehensive market analysis and deep insight into customer behaviour, you can craft a relevant message and distinguish yourself from your competitors. That is how you build a powerful and emotional long-term relationship with your customers.

The first step to determining your position is to define your value proposition. What solution does your brand offer customers? What makes your solution C.R.U., that is, credible as a sender, relevant to your target audiences and stakeholders, and unique vis-à-vis your adversaries and competitors? How can we translate this into a powerful, all-encompassing positioning statement? Which values and personality do we attribute to your brand? Together we will shape your brand strategy and tie everything together in a fully developed brand development canvas that will serve as a foundation for the future development of your brand.

Once the value proposition has been decided, we will move onto brand development. Together we will determine the creative characteristics of your brand and pair it with a fitting branding identity. We will bring your brand to life with the right visual style and an appropriate tone-of-voice, from the logo and typography, down to the colour scheme and use of images. This is also where your omni-channel strategy will take shape: how will we reach your customers at the various stages of their customer journey?

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