Context and question
Mobility is more in flux than ever. Valckenier, based in Aalst, knows that all too well. The company started out as a local Renault dealership 50 years ago and has grown into a family business with multiple locations across East Flanders and Flemish Brabant. A couple of years ago, Valckenier started wondering how they could continue to meet the rapidly changing mobility needs of the residents of Aalst and neighbouring towns. The complexity and uncertainty of the world of mobility made Valckenier question their role as a provider: how could they continue to offer relevant mobility solutions in the region and in this way future-proof their strategy? And what role should digital channels specifically play in all this?