Context and question
BD Media (formerly BD myShopi and today part of BD Group, which also includes BD Logistics and has a turnover of 85 million euros on group level) is the Belgian market leader as an omnichannel activation platform with more than 50 years of experience in logistics and on- and offline consumer activation. To strengthen its positioning as a preferred omnichannel partner of both retailers and shoppers, the myShopi app was acquired in 2014. An app that grew into the No. 1 promo & shopping platform in Belgium with 2 million downloads. In 2019, BD Media and investment company NPM Capital asked Callebaut Collective for support in further developing the myShopi proposition and monetizing the website and app. This while taking into account the rapidly changing (retail and logistics) landscape in which the logistics niche player finds itself.