In 2018, Jan Callebaut, founder of the legendary Censydiam firm, lends his name to a new collective of marketing specialists – Callebaut Collective. The collective’s two other key partners are Karel Demeester (previously at Coca-Cola) and Sarah Steenhaut (UGent). This new alliance wants to offer different areas of marketing expertise under one umbrella, without the disadvantages of a traditional network firm that belongs to one of the larger advertising companies. It is why many experts at different subfields of marketing have joined the collective’s three core partners.
‘Jan Callebaut start nieuw marketingcollectief’ (Jan Callebaut launches new marketing collective) is a journalism article that was published on detijd.be on 6 November 2018. This article was originally written in Dutch. You can read the full article in Dutch here.