{"id":2858,"date":"2023-06-16T11:25:34","date_gmt":"2023-06-16T09:25:34","guid":{"rendered":"https:\/\/www.callebautcollective.com\/?post_type=blog&#038;p=2858"},"modified":"2023-06-16T11:25:34","modified_gmt":"2023-06-16T09:25:34","slug":"brands-are-like-humans-the-human-drivers-featured","status":"publish","type":"blog","link":"https:\/\/www.callebautcollective.com\/en\/blog\/brands-are-like-humans-the-human-drivers-featured\/","title":{"rendered":"Brands are like humans: the Human Drivers featured"},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2843,"template":"","tags":[],"nieuws_categories":[82,85],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brands are like humans: the Human Drivers featured | Callebaut Collective<\/title>\n<meta name=\"description\" content=\"Marketing&#039;s about building &amp; maintaining long-term relationships with your stakeholders. Successful brands consider their customers as people, taking the Human Drivers as starting point.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.callebautcollective.com\/en\/blog\/brands-are-like-humans-the-human-drivers-featured\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brands are like humans: the Human Drivers featured | Callebaut Collective\" \/>\n<meta property=\"og:description\" content=\"Marketing&#039;s about building &amp; maintaining long-term relationships with your stakeholders. Successful brands consider their customers as people, taking the Human Drivers as starting point.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.callebautcollective.com\/en\/blog\/brands-are-like-humans-the-human-drivers-featured\/\" \/>\n<meta property=\"og:site_name\" content=\"Callebaut Collective\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.callebautcollective.com\/wp-content\/uploads\/2023\/06\/MERKEN-ZIJN-ALS-MENSEN-DE-HUMAN-DRIVERS-UITGELICHT-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.callebautcollective.com\/en\/blog\/brands-are-like-humans-the-human-drivers-featured\/\",\"url\":\"https:\/\/www.callebautcollective.com\/en\/blog\/brands-are-like-humans-the-human-drivers-featured\/\",\"name\":\"Brands are like humans: the Human Drivers featured | Callebaut Collective\",\"isPartOf\":{\"@id\":\"https:\/\/www.callebautcollective.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.callebautcollective.com\/en\/blog\/brands-are-like-humans-the-human-drivers-featured\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.callebautcollective.com\/en\/blog\/brands-are-like-humans-the-human-drivers-featured\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.callebautcollective.com\/wp-content\/uploads\/2023\/06\/MERKEN-ZIJN-ALS-MENSEN-DE-HUMAN-DRIVERS-UITGELICHT-1.jpg\",\"datePublished\":\"2023-06-16T09:25:34+00:00\",\"dateModified\":\"2023-06-16T09:25:34+00:00\",\"description\":\"Marketing's about building & maintaining long-term relationships with your stakeholders. Successful brands consider their customers as people, taking the Human Drivers as starting point.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.callebautcollective.com\/en\/blog\/brands-are-like-humans-the-human-drivers-featured\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.callebautcollective.com\/en\/blog\/brands-are-like-humans-the-human-drivers-featured\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.callebautcollective.com\/en\/blog\/brands-are-like-humans-the-human-drivers-featured\/#primaryimage\",\"url\":\"https:\/\/www.callebautcollective.com\/wp-content\/uploads\/2023\/06\/MERKEN-ZIJN-ALS-MENSEN-DE-HUMAN-DRIVERS-UITGELICHT-1.jpg\",\"contentUrl\":\"https:\/\/www.callebautcollective.com\/wp-content\/uploads\/2023\/06\/MERKEN-ZIJN-ALS-MENSEN-DE-HUMAN-DRIVERS-UITGELICHT-1.jpg\",\"width\":1200,\"height\":628,\"caption\":\"The Human Drivers featured\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.callebautcollective.com\/en\/blog\/brands-are-like-humans-the-human-drivers-featured\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.callebautcollective.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/www.callebautcollective.com\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Article\",\"item\":\"https:\/\/www.callebautcollective.com\/en\/nieuws-categories\/article-en\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Brands are like humans: the Human Drivers featured\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.callebautcollective.com\/en\/#website\",\"url\":\"https:\/\/www.callebautcollective.com\/en\/\",\"name\":\"Callebaut Collective\",\"description\":\"Just another WordPress site\",\"publisher\":{\"@id\":\"https:\/\/www.callebautcollective.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.callebautcollective.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.callebautcollective.com\/en\/#organization\",\"name\":\"Callebaut Collective\",\"url\":\"https:\/\/www.callebautcollective.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.callebautcollective.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.callebautcollective.com\/wp-content\/uploads\/2021\/12\/logo_vertical_zwart.png\",\"contentUrl\":\"https:\/\/www.callebautcollective.com\/wp-content\/uploads\/2021\/12\/logo_vertical_zwart.png\",\"width\":1920,\"height\":1255,\"caption\":\"Callebaut Collective\"},\"image\":{\"@id\":\"https:\/\/www.callebautcollective.com\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brands are like humans: the Human Drivers featured | Callebaut Collective","description":"Marketing's about building & maintaining long-term relationships with your stakeholders. Successful brands consider their customers as people, taking the Human Drivers as starting point.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.callebautcollective.com\/en\/blog\/brands-are-like-humans-the-human-drivers-featured\/","og_locale":"en_US","og_type":"article","og_title":"Brands are like humans: the Human Drivers featured | Callebaut Collective","og_description":"Marketing's about building & maintaining long-term relationships with your stakeholders. Successful brands consider their customers as people, taking the Human Drivers as starting point.","og_url":"https:\/\/www.callebautcollective.com\/en\/blog\/brands-are-like-humans-the-human-drivers-featured\/","og_site_name":"Callebaut Collective","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.callebautcollective.com\/wp-content\/uploads\/2023\/06\/MERKEN-ZIJN-ALS-MENSEN-DE-HUMAN-DRIVERS-UITGELICHT-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.callebautcollective.com\/en\/blog\/brands-are-like-humans-the-human-drivers-featured\/","url":"https:\/\/www.callebautcollective.com\/en\/blog\/brands-are-like-humans-the-human-drivers-featured\/","name":"Brands are like humans: the Human Drivers featured | Callebaut Collective","isPartOf":{"@id":"https:\/\/www.callebautcollective.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.callebautcollective.com\/en\/blog\/brands-are-like-humans-the-human-drivers-featured\/#primaryimage"},"image":{"@id":"https:\/\/www.callebautcollective.com\/en\/blog\/brands-are-like-humans-the-human-drivers-featured\/#primaryimage"},"thumbnailUrl":"https:\/\/www.callebautcollective.com\/wp-content\/uploads\/2023\/06\/MERKEN-ZIJN-ALS-MENSEN-DE-HUMAN-DRIVERS-UITGELICHT-1.jpg","datePublished":"2023-06-16T09:25:34+00:00","dateModified":"2023-06-16T09:25:34+00:00","description":"Marketing's about building & maintaining long-term relationships with your stakeholders. Successful brands consider their customers as people, taking the Human Drivers as starting point.","breadcrumb":{"@id":"https:\/\/www.callebautcollective.com\/en\/blog\/brands-are-like-humans-the-human-drivers-featured\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.callebautcollective.com\/en\/blog\/brands-are-like-humans-the-human-drivers-featured\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.callebautcollective.com\/en\/blog\/brands-are-like-humans-the-human-drivers-featured\/#primaryimage","url":"https:\/\/www.callebautcollective.com\/wp-content\/uploads\/2023\/06\/MERKEN-ZIJN-ALS-MENSEN-DE-HUMAN-DRIVERS-UITGELICHT-1.jpg","contentUrl":"https:\/\/www.callebautcollective.com\/wp-content\/uploads\/2023\/06\/MERKEN-ZIJN-ALS-MENSEN-DE-HUMAN-DRIVERS-UITGELICHT-1.jpg","width":1200,"height":628,"caption":"The Human Drivers featured"},{"@type":"BreadcrumbList","@id":"https:\/\/www.callebautcollective.com\/en\/blog\/brands-are-like-humans-the-human-drivers-featured\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.callebautcollective.com\/en\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.callebautcollective.com\/en\/blog\/"},{"@type":"ListItem","position":3,"name":"Article","item":"https:\/\/www.callebautcollective.com\/en\/nieuws-categories\/article-en\/"},{"@type":"ListItem","position":4,"name":"Brands are like humans: the Human Drivers featured"}]},{"@type":"WebSite","@id":"https:\/\/www.callebautcollective.com\/en\/#website","url":"https:\/\/www.callebautcollective.com\/en\/","name":"Callebaut Collective","description":"Just another WordPress site","publisher":{"@id":"https:\/\/www.callebautcollective.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.callebautcollective.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.callebautcollective.com\/en\/#organization","name":"Callebaut Collective","url":"https:\/\/www.callebautcollective.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.callebautcollective.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.callebautcollective.com\/wp-content\/uploads\/2021\/12\/logo_vertical_zwart.png","contentUrl":"https:\/\/www.callebautcollective.com\/wp-content\/uploads\/2021\/12\/logo_vertical_zwart.png","width":1920,"height":1255,"caption":"Callebaut Collective"},"image":{"@id":"https:\/\/www.callebautcollective.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.callebautcollective.com\/en\/wp-json\/wp\/v2\/blog\/2858"}],"collection":[{"href":"https:\/\/www.callebautcollective.com\/en\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.callebautcollective.com\/en\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.callebautcollective.com\/en\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":6,"href":"https:\/\/www.callebautcollective.com\/en\/wp-json\/wp\/v2\/blog\/2858\/revisions"}],"predecessor-version":[{"id":2872,"href":"https:\/\/www.callebautcollective.com\/en\/wp-json\/wp\/v2\/blog\/2858\/revisions\/2872"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.callebautcollective.com\/en\/wp-json\/wp\/v2\/media\/2843"}],"wp:attachment":[{"href":"https:\/\/www.callebautcollective.com\/en\/wp-json\/wp\/v2\/media?parent=2858"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.callebautcollective.com\/en\/wp-json\/wp\/v2\/tags?post=2858"},{"taxonomy":"nieuws_categories","embeddable":true,"href":"https:\/\/www.callebautcollective.com\/en\/wp-json\/wp\/v2\/nieuws_categories?post=2858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}