{"id":1762,"date":"2019-07-01T11:00:54","date_gmt":"2019-07-01T09:00:54","guid":{"rendered":"https:\/\/www.callebautcollective.com\/?post_type=blog&#038;p=1762"},"modified":"2021-02-15T17:34:57","modified_gmt":"2021-02-15T15:34:57","slug":"the-transformation-of-the-smartphone-as-we-know-it","status":"publish","type":"blog","link":"https:\/\/www.callebautcollective.com\/en\/blog\/the-transformation-of-the-smartphone-as-we-know-it\/","title":{"rendered":"The transformation of the smartphone as we know it: about plateaus and switching logics"},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":1759,"template":"","tags":[],"nieuws_categories":[82],"class_list":["post-1762","blog","type-blog","status-publish","has-post-thumbnail","hentry","nieuws_categories-article-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The transformation of the smartphone as we know it: about plateaus and switching logics | Callebaut Collective<\/title>\n<meta name=\"description\" content=\"We all remember the launch of the first iPhone by Apple in 2007. Not only was it spectacular, but it also marked the beginning of an era: the age of the smartphone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.callebautcollective.com\/en\/blog\/the-transformation-of-the-smartphone-as-we-know-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The transformation of the smartphone as we know it: about plateaus and switching logics | Callebaut Collective\" \/>\n<meta property=\"og:description\" content=\"We all remember the launch of the first iPhone by Apple in 2007. Not only was it spectacular, but it also marked the beginning of an era: the age of the smartphone.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.callebautcollective.com\/en\/blog\/the-transformation-of-the-smartphone-as-we-know-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Callebaut Collective\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-15T15:34:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.callebautcollective.com\/wp-content\/uploads\/2021\/02\/De-transformatie-van-de-smartphone-zoals-we-deze-kennen-over-plateaus-en-veranderende-logica.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.callebautcollective.com\/en\/blog\/the-transformation-of-the-smartphone-as-we-know-it\/\",\"url\":\"https:\/\/www.callebautcollective.com\/en\/blog\/the-transformation-of-the-smartphone-as-we-know-it\/\",\"name\":\"The transformation of the smartphone as we know it: about plateaus and switching logics | Callebaut Collective\",\"isPartOf\":{\"@id\":\"https:\/\/www.callebautcollective.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.callebautcollective.com\/en\/blog\/the-transformation-of-the-smartphone-as-we-know-it\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.callebautcollective.com\/en\/blog\/the-transformation-of-the-smartphone-as-we-know-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.callebautcollective.com\/wp-content\/uploads\/2021\/02\/De-transformatie-van-de-smartphone-zoals-we-deze-kennen-over-plateaus-en-veranderende-logica.png\",\"datePublished\":\"2019-07-01T09:00:54+00:00\",\"dateModified\":\"2021-02-15T15:34:57+00:00\",\"description\":\"We all remember the launch of the first iPhone by Apple in 2007. Not only was it spectacular, but it also marked the beginning of an era: the age of the smartphone.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.callebautcollective.com\/en\/blog\/the-transformation-of-the-smartphone-as-we-know-it\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.callebautcollective.com\/en\/blog\/the-transformation-of-the-smartphone-as-we-know-it\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.callebautcollective.com\/en\/blog\/the-transformation-of-the-smartphone-as-we-know-it\/#primaryimage\",\"url\":\"https:\/\/www.callebautcollective.com\/wp-content\/uploads\/2021\/02\/De-transformatie-van-de-smartphone-zoals-we-deze-kennen-over-plateaus-en-veranderende-logica.png\",\"contentUrl\":\"https:\/\/www.callebautcollective.com\/wp-content\/uploads\/2021\/02\/De-transformatie-van-de-smartphone-zoals-we-deze-kennen-over-plateaus-en-veranderende-logica.png\",\"width\":1200,\"height\":628,\"caption\":\"De transformatie van de smartphone zoals we deze kennen: over plateaus en veranderende logica\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.callebautcollective.com\/en\/blog\/the-transformation-of-the-smartphone-as-we-know-it\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.callebautcollective.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/www.callebautcollective.com\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Article\",\"item\":\"https:\/\/www.callebautcollective.com\/en\/nieuws-categories\/article-en\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"The transformation of the smartphone as we know it: about plateaus and switching logics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.callebautcollective.com\/en\/#website\",\"url\":\"https:\/\/www.callebautcollective.com\/en\/\",\"name\":\"Callebaut Collective\",\"description\":\"Just another WordPress site\",\"publisher\":{\"@id\":\"https:\/\/www.callebautcollective.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.callebautcollective.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.callebautcollective.com\/en\/#organization\",\"name\":\"Callebaut Collective\",\"url\":\"https:\/\/www.callebautcollective.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.callebautcollective.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.callebautcollective.com\/wp-content\/uploads\/2021\/12\/logo_vertical_zwart.png\",\"contentUrl\":\"https:\/\/www.callebautcollective.com\/wp-content\/uploads\/2021\/12\/logo_vertical_zwart.png\",\"width\":1920,\"height\":1255,\"caption\":\"Callebaut Collective\"},\"image\":{\"@id\":\"https:\/\/www.callebautcollective.com\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The transformation of the smartphone as we know it: about plateaus and switching logics | Callebaut Collective","description":"We all remember the launch of the first iPhone by Apple in 2007. Not only was it spectacular, but it also marked the beginning of an era: the age of the smartphone.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.callebautcollective.com\/en\/blog\/the-transformation-of-the-smartphone-as-we-know-it\/","og_locale":"en_US","og_type":"article","og_title":"The transformation of the smartphone as we know it: about plateaus and switching logics | Callebaut Collective","og_description":"We all remember the launch of the first iPhone by Apple in 2007. Not only was it spectacular, but it also marked the beginning of an era: the age of the smartphone.","og_url":"https:\/\/www.callebautcollective.com\/en\/blog\/the-transformation-of-the-smartphone-as-we-know-it\/","og_site_name":"Callebaut Collective","article_modified_time":"2021-02-15T15:34:57+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.callebautcollective.com\/wp-content\/uploads\/2021\/02\/De-transformatie-van-de-smartphone-zoals-we-deze-kennen-over-plateaus-en-veranderende-logica.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.callebautcollective.com\/en\/blog\/the-transformation-of-the-smartphone-as-we-know-it\/","url":"https:\/\/www.callebautcollective.com\/en\/blog\/the-transformation-of-the-smartphone-as-we-know-it\/","name":"The transformation of the smartphone as we know it: about plateaus and switching logics | Callebaut Collective","isPartOf":{"@id":"https:\/\/www.callebautcollective.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.callebautcollective.com\/en\/blog\/the-transformation-of-the-smartphone-as-we-know-it\/#primaryimage"},"image":{"@id":"https:\/\/www.callebautcollective.com\/en\/blog\/the-transformation-of-the-smartphone-as-we-know-it\/#primaryimage"},"thumbnailUrl":"https:\/\/www.callebautcollective.com\/wp-content\/uploads\/2021\/02\/De-transformatie-van-de-smartphone-zoals-we-deze-kennen-over-plateaus-en-veranderende-logica.png","datePublished":"2019-07-01T09:00:54+00:00","dateModified":"2021-02-15T15:34:57+00:00","description":"We all remember the launch of the first iPhone by Apple in 2007. Not only was it spectacular, but it also marked the beginning of an era: the age of the smartphone.","breadcrumb":{"@id":"https:\/\/www.callebautcollective.com\/en\/blog\/the-transformation-of-the-smartphone-as-we-know-it\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.callebautcollective.com\/en\/blog\/the-transformation-of-the-smartphone-as-we-know-it\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.callebautcollective.com\/en\/blog\/the-transformation-of-the-smartphone-as-we-know-it\/#primaryimage","url":"https:\/\/www.callebautcollective.com\/wp-content\/uploads\/2021\/02\/De-transformatie-van-de-smartphone-zoals-we-deze-kennen-over-plateaus-en-veranderende-logica.png","contentUrl":"https:\/\/www.callebautcollective.com\/wp-content\/uploads\/2021\/02\/De-transformatie-van-de-smartphone-zoals-we-deze-kennen-over-plateaus-en-veranderende-logica.png","width":1200,"height":628,"caption":"De transformatie van de smartphone zoals we deze kennen: over plateaus en veranderende logica"},{"@type":"BreadcrumbList","@id":"https:\/\/www.callebautcollective.com\/en\/blog\/the-transformation-of-the-smartphone-as-we-know-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.callebautcollective.com\/en\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.callebautcollective.com\/en\/blog\/"},{"@type":"ListItem","position":3,"name":"Article","item":"https:\/\/www.callebautcollective.com\/en\/nieuws-categories\/article-en\/"},{"@type":"ListItem","position":4,"name":"The transformation of the smartphone as we know it: about plateaus and switching logics"}]},{"@type":"WebSite","@id":"https:\/\/www.callebautcollective.com\/en\/#website","url":"https:\/\/www.callebautcollective.com\/en\/","name":"Callebaut Collective","description":"Just another WordPress site","publisher":{"@id":"https:\/\/www.callebautcollective.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.callebautcollective.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.callebautcollective.com\/en\/#organization","name":"Callebaut Collective","url":"https:\/\/www.callebautcollective.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.callebautcollective.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.callebautcollective.com\/wp-content\/uploads\/2021\/12\/logo_vertical_zwart.png","contentUrl":"https:\/\/www.callebautcollective.com\/wp-content\/uploads\/2021\/12\/logo_vertical_zwart.png","width":1920,"height":1255,"caption":"Callebaut Collective"},"image":{"@id":"https:\/\/www.callebautcollective.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.callebautcollective.com\/en\/wp-json\/wp\/v2\/blog\/1762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.callebautcollective.com\/en\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.callebautcollective.com\/en\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.callebautcollective.com\/en\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":0,"href":"https:\/\/www.callebautcollective.com\/en\/wp-json\/wp\/v2\/blog\/1762\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.callebautcollective.com\/en\/wp-json\/wp\/v2\/media\/1759"}],"wp:attachment":[{"href":"https:\/\/www.callebautcollective.com\/en\/wp-json\/wp\/v2\/media?parent=1762"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.callebautcollective.com\/en\/wp-json\/wp\/v2\/tags?post=1762"},{"taxonomy":"nieuws_categories","embeddable":true,"href":"https:\/\/www.callebautcollective.com\/en\/wp-json\/wp\/v2\/nieuws_categories?post=1762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}